The notion of ‘as a service’
We’re moving away from models of ownership of products and things like our own personal details to engaging in a service model, where we rent or hire services and work in partnerships with industries that provide those services.
Using personal data to support the provision of services presents significant ethical and security challenges. The Horizon Services campaign will conduct research to help better understand such challenges and support the design of technologies and services that take account of those challenges, enabling us to take advantage of the opportunities that these new technologies provide, to enhance the way we live and work in our everyday lives.